Expand Your Business with Minerva

Your partner in Southeast Asia

Who We Are

 
We’ve built an organization of advisors and partners across Asia-Pacific whose purpose is to position your business as a leading player in the regional market.  From our established base in the heart of Southeast Asia, we leverage our network to bring your products, services, or investments to the markets that will see your ambitions come to fruition.
 

Whether your aim is to break into the Asian market, expand your regional footprint, or to deliver your brand message to local consumers, Minerva Group is your on the ground partner.  Through transparency and collaboration, we act as a genuine extension of our clients’ organizations, achieving results through focused determination and meticulous efficiency. 

At Minerva Group, we believe the essence of success is trust.  Lasting partnerships are fostered with openness, and our core tenet is that our achievements as a firm are predicated upon the achievements we deliver for our clients.  With this in mind, we always set KPIs for our clients that we know as a firm we can deliver.  We don’t make false promises, because our confidence in achieving our goals is unwavering.

Why Asia-Pacific

Expanding to Asia-Pacific presents a lucrative opportunity for businesses due to the region’s rapidly growing economy, burgeoning middle class, and increasing consumer spending power. The region’s youthful population has shown a strong appetite for imported products and international media, leading to a rise in English proficiency and an increasing demand for premium goods.  By tapping into this dynamic market, businesses can diversify their revenue streams, gain access to new talent pools, and establish a foothold in one of the world’s fastest-growing regions, positioning themselves for long-term success and growth.

Our Services

Discover your ideal solution.

Distribution

Utilize our distribution network to enter 10+ countries in Asia-Pacific. From modern trade outlets to corner stores, our distribution arm reaches over 250,000 outlets in the region.

Marketing

Minerva's marketing department leverages traditional as well as digital mediums to tailor your brand's message to local consumers. With an in-house design and creative team, we can deliver end-to-end marketing materials as well as e-commerce activation and management.

Consultancy

Entering a foreign market requires a big picture understanding of what lays ahead. With our intimate knowledge of your target markets, we can plan market entry, partner sourcing, consumer behavior, regulatory requirements, and much more.

Asia Market Insights

The New Migrant Highway: Southeast Asia’s Domestic Worker Economy

Millions of Southeast Asians leave home each year to work as domestic helpers abroad, fueling a billion-dollar economy. This in-depth report explores the recruitment pipeline, life abroad, the human...

Vanished in Daylight: The Kidnapping That Shook Malaysia’s Corruption Fight

A high-profile kidnapping in Malaysia has exposed alarming levels of corruption within law enforcement and sparked a national reckoning. This article explores how a single case revealed systemic...

Modern Identity Crisis: Tradition vs Global Culture in Southeast Asia

As globalization accelerates, Southeast Asia faces a growing identity crisis. From disappearing languages to diluted traditions, the region’s rich cultural heritage is at risk. This article explores...
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Who We've Done Work For

Our work spans over a dozen vertical markets such as FMCG, Food Tech, Energy, Real Estate, Retail and more.  From our base in the heart of Southeast Asia, we coordinate with businesses across the globe to capitalize on our vast network of partners and contributors.

What They're Saying

a logo of the company cricket lighters
Filip Wahlstöm​
Global Marketing Director, Cricket Lighters

"Minerva Group spearheaded Cricket’s goal to become the market leader in Asia in the digital and e-commerce sphere, while also helping us develop new markets with on-the-ground networking with new distribution partners."

"It’s excellent and world class! Simple, consistent, and elegant." Web Design Project​

Henry Fadullon
Chief Operating Officer, Phoenix Petroleum​
logo of a company called Yfood
Sami El Hadery​
Chief Innovation Officer, YFood​

"Our community of UK start-ups were looking to expand into the vast Asian market, and Minerva Group's distribution network made their entry into the FMCG segment seamless and efficient!"

Coming to you from the heart of Asia!

HQ: 160 Robinson Road, #14-04 Singapore Business Federation Center, Singapore

Satellite Offices: Kuala Lumpur, Malaysia and Bali, Indonesia